Cristiano Ronaldo’s No 7 shirt has smashed Man Utd sale records in under four hours; return of Portugal captain caused sensation in club store and on social media; Ronaldo expected to make second Old Trafford debut against Newcastle on Saturday.
As United confirmed Ronaldo will wear No 7 on Thursday, fans dashed online to secure a replica and it only took four hours to smash the record as the highest daily sale on a single sports merchandise site outside North America. Fanatics, United’s official retail partner, confirmed the shirt sales hit record figures and the first hour alone bettered the best full day of global sales for the club’s online store.
It was not only on the internet that Ronaldo’s newly-printed shirt was in demand – United’s club store at Old Trafford was also a popular destination on Friday morning as fans queued to get their hands on the number.
On August 27, United went public with their agreement to sign Ronaldo on a deal with Juventus. Since then, there have been 9,986 online articles published online in wake of the news, with 499.3 published words per minute and 37.25 Tweets per minute.
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